Single Post

Discovering the Motor Valley

Emilia Romagna is a land of a thousand resources. Known not only for its priceless historical and cultural heritage, its food and wine culture, but also for automotive sector. Have you ever heard about the Motor Valley? In this article we will discover this amazing area.

Every year Emilia Romagna welcomes a large number of tourists ready to discover its treasures.

But what are the reasons for visiting this region? Hereafter, we suggest you some of them:

  • Its seaside villages and resorts overlooking the Adriatic Sea, suitable for young people, families and more.
  • Its extraordinary historical and cultural heritage. Have you ever heard about Ravenna with its mosaics dating back to the Byzantine era?
  • To the huge variety of local products. In fact, Parmigiano Reggiano, Balsamic Vinegar of Modena, Parma Ham and Culatello are born here.
  • Typical dishes, such as the famous tagliatelle with meat sauce or tortellini.
  • The most important car and motorcycle manufacturers, appreciated today all over the world and which include Ferrari, Lamborghini, Ducati and Pagani. are located here.

Clicking here, you can find our experiences to discover Emilia Romagna.

The Origin of Motor Valley

In the last two decades, it has increased the importance of the automotive sector in Emilia Romagna. In fact, it has began the idea of ​​an ambitious project with the aim of identifying a tourist district that would promote this division.

The history of Emilia-Romagna is closely linked to a very strong motoring tradition. As a matter of fact, this area was land of farmers, who over the years have invested to innovate their supply chain technologically.

During the twentieth century, the agricultural machines began to stimulate the imagination of manufacturing companies. In effect, those changes leading them to invest money and resources in the automotive engineering sector. This is just the starting point for companies as Ferrari, Lamborghini, Ducati and many others.

The Motor Valley Project

Around the early 2000s, it started the idea of ​​enhancing and making this reality known to those who had never had the opportunity to visit these places. In fact, the awareness of the potential of these companies and their history, leads to the creation and development of historical museums and private collections with the purpose of enhancing the history of Emilian cars and motorcycles, nowadays one of the cornerstones of Made in Italy.

The result of this project was reached in 2005 with the launch of the Motor Valley

The primary goal was to merge under a single Association most of the major motor brands based in Emilia Romagna. Another important aspect was to make the Motor Valley as one of the key points of tourism promotion of this region, both from a national and internation levels. This project, in fact, is included in “La Via Emilia – Experience the Italian Lifestyle”.

The Motor Valley is the ideal destination for all those, who are passionate of two and four wheels, but not only. In this area, located between Piacenza and Rimini, there are the best car and motor manufacturers, famous all over the world and jealously guarding the secrets of their success and of the Italian artisan culture.

Scrolling throughout our article, you can find a selection of the most important companies in the Motor Valley that we suggest you to visit:

Ferrari Museum

Ferrari Museum @Pixabay

In Maranello, in the province of Modena, there is the Museum dedicated to Ferrari motors.

Born thanks to Enzo Ferrari’ idea, Ferrari is today considered one of the most prestigious car manufacturers in the world, a symbol of the history of this territory as well as of Made in Italy.

Exclusive experiences are offered to visitors: from a guided tour of the Museum and the factory, to a test drive on the circuit aboard one of the Ferrari-branded racing cars.


Maserati car @Unsplash

Founded in 1914 by Alfieri Maserati as a repair shop, Maserati was taken over by the Diatto family 12 years later.

Over the years, this car manufacturer has been able to create a unique collection of cars, engines and components capable of illustrating the historical, technical and stylistic evolution of the Company. Today we can still admire these unique elements inside the Museum. Known also as the Umberto Panini Collection, this Museum today hosts a collection of 19 historical cars.


Lamborghini @Unsplash

Outside the city of Bologna, more precisely in Sant’Agata Bolognese, we find the MUDETEC, the museum dedicated to the car manufacturer of the “Golden Bull”: the Lamborghini.

Considered today a Museum of Technologies, this place has been focusing on future and innovation for years. 

In fact, interactive and unique experiences are proposed, but at the same time telling the history of Lamborghini Company.

During the guided tours, you will have the opportunity to admire the first cars created by the founder Ferruccio Lamborghini as well as recent prototypes, but also to carry out a driving simulation.


Dallara car @Instagram dallaragroup

After years of working for the most prestigious car manufacturers in the world, including Ferrari, Maserati and Lamborghini, Giampaolo Dallara decided in 1972 to found Dallara Automobili, just close to the city of Parma.

This company is specialized in the creation of racing cars. 

Finally in 2018, the passion of Engineer Dallara takes shape with the creation of the Dallara Academy, which includes a museum, exhibition spaces and educational workshops.


Pagani car @Unsplash

After several collaborations with Lamborghini, the Argentine Horacio Pagani decided in 1999 to found his own car manufacturer Pagani

Unique cars, with a gritty character, are the result of a mix between Italian design and the Argentine culture of its founder.

Today, it is possible to book a guided tour to discover the Museum and the Production. Right here, you will find traces of Leonardo Da Vinci, who is the main source of inspiration of Mr. Pagani.


Ducati Logo @Pixabay

Unique in their design and with an unmistakable rhombus, Ducati is one of the most prestigious and well-known companies dedicated to the production of 2 wheels in the world.

Inside the Borgo Panigale company, we can find the Ducati Museum

Visited every year by the most ardent motorcycle enthusiasts, here we can find different proposals for visits. In fact, through various thematic routes it is possible to discover the history of Ducati motorcycles.

Our journey to discover the Motor Valley has now come to the end. We hope you enjoyed our article and you will plan a journey to discover this magnificent area and Emilia Romagna as well!